Episode 25: Nicolas Poutrain-Royer, General Manager Americas at EDAP Technomed Inc.

Nicolas Poutrain-Royer is the General Manager Americas of EDAP Technomed Inc, the US subsidiary of a Medical Device French Manufacturing Company, EDAP TMS, specialized in innovation in Non-Invasive Therapies through Therapeutic Ultrasounds (Shockwaves, HIFU) and Lasers.

After spending nearly a decade working in Technical Industrial Assets Companies in positions of International Business Developer, with global coverage and a Focus on LATAM countries, Nicolas joined EDAP TMS and the Medical Industry as the VP of Sales of Europe, LATAM and Canada from 2008 to 2019. Among his missions, he had to open unexplored markets in his territory starting with the selection of the right partners, distributors in these countries, and dealing with the Regulatory Hurdles to get the products locally approved, easy process in Europe, but quite difficult and time-consuming in LATAM countries. This was only the first step to commercialization, as the main difficulty laid in convincing the physicians and Medical Associations about the needs and benefits to the use of innovative and new technologies. Nicolas has a Master in Business Administration from the Rennes Business School in France and TEC Monterrey Campus Guadalajara in Mexico and speaks fluent French, English, Spanish and Portuguese.