During 2020 Jonathan has been in a crucial leadership position, steering Livinguard through a unique inflection point in its business and building the teams to drive brand building, communications, and sales for Livinguard’s antiviral, reusable face masks, and several other new products. Jonathan has a wealth of business and leadership experience, having spent the previous 14 years with 3M, where amongst other roles he was Managing Director, 3M Israel. As an innovation enthusiast, he established the first connections between 3M and the Israel Innovation ecosystem and held the position of New Tech Scout for 3M New Ventures in Israel. During his tenure, he held board seats with 2 start-ups and was involved in several other investments on behalf of 3M. A sports enthusiast in his spare time, Jonathan volunteers as a board member of the Israel Cycling Federation. Jonathan holds a BA in Business & Communication from the Tel Aviv College of Management and an MBA from The Edinburgh Business School.

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